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For over a decade, I’ve helped bridge the gap between customer voices and business strategy through thoughtful, user-centered design.
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Projects

Pilot Journey Vision

2024 - Current Project

Problem Statement

Pilots rely on a patchwork of disconnected apps and tools throughout their journey from student to professional. This fragmentation makes it difficult to track progress toward milestones, log hours, and prepare for aviation career applications.

Scope of Work

Mapped the end-to-end pilot journey, identified key opportunities aligned with company strategy, and designed a high-fidelity prototype to communicate the product vision.

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Discovery & Design

  • Interviewed key personas (student pilots, instructors, professional pilots) to uncover needs and pain points.

  • Produced design assets including journey maps, jobs-to-be-done, site maps, and data mapping for a global profile.

  • Iterated through multiple design stages from low-fidelity sketches to high-fidelity mockups and a clickable prototype.

  • Conducted usability tests to refine both ease of use and prioritize functionality based on user feedback.

Outcomes

  • Journey map adopted company-wide, informing leadership, engineering, and marketing strategies.

  • Usability insights and final clickable prototype (built in Cursor) led leadership to approve and fund the first two phases of the project.

Customer Feedback

"To find all that in one place, that’s key."

 

“I wouldn’t tell students they had to get [competitor app], if you had this...seeing these things, all of our stuff will be in there for you.”

 

"If this feature got adoption from the major airlines…It’s a good honey pot for bringing my logbook into [company app]."

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Student Progress Tracking

Current Project

Problem Statement

Flight school administrators struggled to identify students who needed intervention, resulting in lower graduation rates and under-utilized aircraft.

Scope of Work

Redesigned the Student List to surface key data at a glance and enable one-click editing for faster intervention and management.

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Discovery & Design

  • Interviewed administrators to understand how they track student progress and manage interventions.

  • Surveyed users to prioritize which data points should be surfaced.

  • Tested multiple concepts with administrators to validate usability and refine workflows.

  • Collaborated with engineering to account for limitations in the existing data structure.

  • Iterated through design stages from sketches to Figma prototypes, culminating in a clickable prototype built in Cursor.

Customer Feedback 

"This looks fantastic and would save a lot of time correlating data and pulling specific reports."

"This is a great idea and would help organize our flight school. I especially like the full student context screen. I spend a lot of time searching through multiple screens to get info on a student."

"Incredible idea. We would be interested in trying this beta!"

"​I like the ease of viewing student's progress with the list view. Less clicking compared to what we have now."

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Aircraft Maintenance System

2020 - 2022

Problem Statement

The software lacked a Maintenance solution, forcing customers to either purchase a separate system or rely on custom spreadsheets to track aircraft maintenance. This created inefficiencies and added costs for fleet managers. 

Scope of Work

Designed a new Maintenance solution from the ground up, with functionality robust enough to replace existing third-party tools and customer-built systems.

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Discovery & Design

  • Shadowed a strategic client’s maintenance operations to understand the physical and digital workflows of mechanics.

  • Conducted competitor analysis to benchmark features and identify gaps.

  • Created design assets including mechanic personas, current-state experience maps, and desired end-state journey maps.

  • Iterated from sketches and whiteboarding to Balsamiq wireframes and high-fidelity prototypes, refining the solution step by step.

Outcomes

  • Launched a successful beta within one year of Discovery, followed by GA release after several rapid “fast-follow” iterations.

  • Enabled customers to discontinue third-party maintenance software, consolidating all tracking within a single platform.

  • 21,000 work orders created in the first year of release.

  • 9% of the customer base adopted the feature in its first year.

Customer Feedback

“It really felt like it flowed well and made sense.”

 

"That's gonna make it easy."

"I like how that records...that’s a very nice feature.”

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Contact

Anna Luckey  |  UX Design

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